The Scoop

Here's To The Win!

by Abagail Vanmerlin June 21, 2018

Here's To The Win!

Yesterday we had a cupcake fail of epic proportions. You know, the kind of thing that is tough to recover from—like if you’ve just finished a research paper that is due in a few hours, only to watch your computer explode—that kind of thing.
I chose to jump in my car and recreate one of those long dramatic movie screams. I think I nailed it. But the truth is, problem solving is one of our core values and we’ve gotten pretty good at. Sometimes problems sneak up on us, while others we can see barrelling towards us at 100 km/hr, but there’s almost always a bigger dragon standing right in front of us that we have to slay. That is to say, if our electricity is out, we don’t even start to think about how to get 3000 cookies done in 12-hours, we just worry about the power. And if we've just lost an order of cupcakes in a downtown intersection, we cry (Eric) or scream (me) or do neither of those things, and we just turn around and start over again.
When I’m asked about my experience as an entrepreneur, I tell people that it’s a lot like the movie The Martian—which is basically Home Alone, but with Matt Damon being left on Mars and facing a never-ending series of death traps.
So, if you are thinking of starting a new business watch that movie first, because it will motivate you when you feel like quitting. The struggle is real. I won’t bore you with the details, or all the lessons I’ve learned—I know enough to know how little I actually know—but what I will say is that it takes a community to build a small business. A community of supporters and cheerleaders and friends and family that say, “I believe in you.”
As an entrepreneur you question everything, unless you are insane and love eating sh*t sandwiches for breakfast, lunch and dinner.
There is always a list of to-do’s that can never get done, too many unanswered emails, unfolded clothes, missed parent-teacher interviews, a new accountant to find, a dire lack of sleep, employees that you need to hire (and some that you want to fire), new marketing tactics to execute, new products to launch…and the list goes on and on. Combine this with grand intentions of being everything to everyone…and there comes a time when you let go of trying to be perfect, or even liked, or on time for things (OK let’s be realistic, I’ve never been on time for anything…and a person should be on time for things), never mind remembering important dates, like Father’s Day, because you’re too busy making Father’s Day cookies. Sorry, Ryan.
I have a theory about why most start-ups fail. I believe it’s because we all need an occasional win and something worthy of celebration!
The wins help us all stomach our overwhelming workloads, sharp learning curves, financial demands, un-ending problems, as well as the needs of a family and/or spouse. As an entrepreneur, sometimes the wins can be hard to come by. To know what we have gone through to get to where we are today, it does make each win that much sweeter. Success after not backing down, after not giving up, after having everything thrown at you, to the point where you start yelling, “bring it!”, because you’ll crush that problem too…it just doesn’t get much better than that. I guess I did bore you with some of the details.
With 8 days to make our ATB BoostR goal, it’s long shot, but we’re good at long shots. The good news is:
1. You get to eat cookies or marshmallow squares.
2. We ship everywhere and anywhere in North America.
3. We have treats starting at $34…it’s not a donation, you are buying delicious goodies!
4. You only get charged (and sadly only get your treats) if we reach our goal. We are a long way from that at the moment, so most likely we will just be very pumped that you chose to support us! And maybe we will send you cookies any way.
5. Eric and I are two cool cats, both of whom would support you, your business and/or your wildest dreams in a heartbeat!
Please consider supporting us on our way to our next win, because your support of our ATB BoostR campaign—even if we don’t reach our goal—is a huge! It will only take a minute and I can tell you, it will mean the world to us. We promise to send thank-you cards. Simply click here!

Abagail Vanmerlin
Abagail Vanmerlin


Hello Internet world, I’m Abagail. I live in Calgary, Alberta, with my husband and three children. I'm a wildly passionate entrepreneur and a lover of life! I am an adventurer, a want-to-be world traveller, and an aspiring extreme athlete. I am also an admirer of beautiful graphic design, witty copy, stunning packaging and strategic branding. I love these things because I’m a creative at heart. Whether it’s dance, drama, writing, stone carving or visual design, I have dedicated my life to the arts, and my latest creative endeavour is Chomp a’Lomp. Personally and professionally, I now have the opportunity to spread more love and laughter in this world and be a positive force for good.

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